So it's 2009. And your boss is suddenly sweet on social networking. Full of Facebook. A-tweeting on Twitter. Euphoric about YouTube. Bueno with blogging.
If this is happening to you, pull up a keyboard and know: you are not alone. Apparently, executives everywhere are now saying, "Everyone I know is getting on Facebook. Are we on Facebook?"
If you're like me, you've been skating out into social networking since 2006 - "building a presence" for your organization in various places and trying to keep up, with some success.
And you've been doing it with no added budget or time, wedged in with your other Web and print marketing and communications duties -- with little notice from the brass.
All the while, you've had to keep explaining when people walk into your office that you're Facebooking for the company. Really. (Which is true about 75 percent of the time between 9 a.m. and 5 p.m.). And feeling guilty for having so much...FUN while doing it.
Gentle readers, our time is about to come. But then we knew that all along, right?
So here we go: a few great articles to hand out at meetings and e-mail to your boss(es). Gathering them all in one place in a running list is really why I'm here. (One note: you really don't need me. All you really need is a subscription to the L.A. Times. Buy one and help keep them in business -- so their stories can help us stay in business.
CNN: Facebook Nearly as Large as U.S. Population
(September 2009 - The month Facebook announced it was in the black...)
Inside Facebook: Facebook 2009 Stats: Older Users, Women Flocking to Facebook
(February 2009 but still helpful)
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